A regular contributor to fashion and lifestyle magazines as well as a TV personality, Julie is not just a woman with perfect nails, but also a businesswomen to be reckoned with.
She came to CleverInk looking for a fresh way to re-engage with her clients to build loyalty and offer different repeat customer deals to different people in essence sending relevant offers to specific client. We showed her our award winning email marketing software and she saw the potential instantly. We created a fan gate for her social media and a simple data capture form from her website both feeding directly into a main database.
Once the data started to build we were able to segment the database, enabling us to target certain clients with specific offers.
A brave step by Julie was to bin her existing database of over 1500 names and start again from scratch. With the hard work of her team she has exceeded this number with a fresh and engaged database she's averaging an amazing 60% open rate, the best we've ever seen. Julie says that return custom is strong and the clients value the tips and advice sections, but love the fact that the offers are tailored to them.
