10 Tips for Re-branding

Your Logo or Brand is as important as the services you offer. A brand that communicates properly can be the difference between winning and losing. Here are the Cleverink, Top 10 Tips to help you get off on the right foot.

Literal Meanings

Your logo doesn't have to be literal. 

Take away logos don't need to show food just as a mechanic doesn't have to feature a spanner. Just because these images are the first that come to mind, doesn't mean we can't push this to find something better!

Motif or NOtif

Do you really need a motif, 

 sometimes well proportioned text is enough, and in fact dropping the mascot or motif can bring clarity to the brand.

You hold the vision

If you're looking to rebrand or are starting a new company it's worth bringing some ideas of your own to the table. In the early stages of any creative process brainstorming sessions are best with you input.

Go Old School

Sometimes ideas just flow freer between a pencil and paper rather than a mouse and monitor.

Light the Way



Your logo and branding is often the first impression a new client will have of your company. Spend money on this and your business will not only communicate better to others but this process will illuminate what your business says to you also.

Speculate to Accumulate



If you consider how much you will use your brand over its life it's well worth spending good money on it. A cheap logo will inevitably be exactly that, cheap. If you want to look like a professional get a professional to design you a strong brand identity.

Brand Guide


A brand guide is a document showing how your brand should be used. It will contain logo variations for different situations as well as how it should be placed and what your complimentary fonts & company colours are. The guide will help you and companies your work alongside understand how to use your brand to maximum effect.

Stay Open Minded

Try not to hold onto old ideas. If you have a good designer run with their ideas and see them to a final draft before making your mind up as finishing touches make all the difference.

Logo = Recognition



The point of your logo is to be recognised. By using your logo everywhere it's appropriate you will build on this recognition raising your profile with everyone who comes into contact with it. Make sure your logo is unique; the ideas are distilled to an essence and convey your message in a glance.

Brief Briefs

Give your designer as much detail on your company as possible. Ideally meet them at your business premises so they can see who you are and what your do, offer them the unique aspects of your business and get these elements into the mix. Spend time on your design brief so you have a framework of what you’re trying to achieve. This should also save you time and money on the job.

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